→ 2 entrepreneurs tell how pivoting saved their startups
Moo.com [1] founder Richard Moross tells the story of the early days of its startup:
“We were fighting about about pixels, about an extra feature that nobody would care about, and for two years we struggled through discussions…deciding for the users what they need, without us even knowing what they needed”, says Ceder. “It took us two years to launch a product that could’ve taken two months. And that’s one thing we’ve learned – if you have a Web product, you should launch it in three months tops.”
Great example of the importance of releasing early, failing fast, and customer development.
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