→ Ron Johnson on What Apple Stores Taught Him About Retail
Rob Johnson, who built the Apple retail stores, on what makes them different:
You have to create a store that’s more than a store to people. [...]
People come to the Apple Store for the experience — and they’re willing to pay a premium for that. There are lots of components to that experience, but maybe the most important — and this is something that can translate to any retailer — is that the staff isn’t focused on selling stuff, it’s focused on building relationships and trying to make people’s lives better.
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