→ Harvard study shows Facebook friends don’t influence your taste

A Harvard study just published in PNAS [1]:

[...] the overreaching conclusion was that on Facebook, people befriend others who are similar to them rather than becoming more similar to their friends over time.

In other words, tastes influence who you become friends with, but your friends have limited influence on your tastes.

(via Mike Elgan on Google+)

Notes:
  1. I can’t find a direct link to the study. If you have it please let me know in the comments. []

About Jean Friesewinkel

Jean is a Belgian engineer, tech blogger and early adopter. On Strategyist, he writes about web strategies and startups that change the world. He also loves sailing, cooking & photography.

20. December 2011 by Jean Friesewinkel
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