Tag Archives for advertising

→ This Tech Bubble Is Different

Jeff Hammerbacher, former research scientist at Facebook and now founder of Cloudera: “The best minds of my generation are thinking about how to make people click ads. That sucks.” Great piece showing why it may be time to move past … Continue reading

02. January 2012 by Jean Friesewinkel
Categories: Innovation, Links | Tags: , , , , | Leave a comment

→ Harvard study shows Facebook friends don’t influence your taste

A Harvard study just published in PNAS [1]: [...] the overreaching conclusion was that on Facebook, people befriend others who are similar to them rather than becoming more similar to their friends over time. In other words, tastes influence who … Continue reading

20. December 2011 by Jean Friesewinkel
Categories: Links, Social | Tags: , | Leave a comment

★ Alternative Options for Facebook Ads

Mark Evans nails the key question for Facebook: Facebook’s need for more data is a financial necessity because it still needs to convince advertisers that spending money on ads is a smart thing. Facebook is hoping ultra-targeting is a way … Continue reading

08. May 2011 by Jean Friesewinkel
Categories: Business model design, Social | Tags: , , , | Leave a comment

★ Identity Providers want to Follow You Everywhere

Interesting developments in the social space these past couple of weeks: Two weeks ago, Twitter announced @anywhere, basically a service to bring your Twitter friends on any website (also see on Mashable) This week, we discovered that Facebook wants to … Continue reading

28. March 2010 by Jean Friesewinkel
Categories: Privacy, Social | Tags: , , , , , | 3 comments